Omatic Software

Overview

The following are campaign concepts and design to market a software company’s new service and incentives. Omatic Software offers custom plug-in and professional services which lighten the workload for users of Blackbaud’s Raiser’s Edge fundraising software. Retroactively assigning the Explorer archetype to define the company’s image and personality, I crafted this campaign with a voice and tone specific to the interests of a busy and overworked target market.